A Morgan Stanley (NYSE:MS) analyst has come out with a new projection of sales of Apple Inc. (NASDAQ:AAPL) devices taking into account the firm’s rumored full television product. The research suggests that a television could double household spending on Apple product in the United States. The company currently sold $440 worth of product to US households in 2011.
Kathy Huberty, the analyst who worked on the report, has suggested that each new Apple product doubles the company’s revenue. She shows the doubling from $150 in 2007, at the release of the iPhone to the 2010 figure of $295. She is projecting a similar pattern for the iPad which she says will leave Apple sales at $630 for 2013. The analysis is the latest in a string of reports that incorporate the rumored Apple television into their projections.
As of yet there has been nothing like a confirmation of the product but the hopeful reaction from the company’s shareholders and lovers of the company’s products has lead many to believe the release of such a product could be a great boon to the company’s performance.
The figures are based on US households that have at least $10,000 in disposable income. The projections suggest that with the introduction of an Apple television, or iTV, households could end up spending $888 on apple products in 2015.