Apple TV Could Double US Household Sales | ValueWalk

A Morgan Stanley (NYSE:MS) analyst has come out with a new projection of sales of Apple Inc. (NASDAQ:AAPL) devices taking into account the firm’s rumored full television product. The research suggests that a television could double household spending on Apple product in the United States. The company currently sold $440 worth of product to US households in 2011.

Kathy Huberty, the analyst who worked on the report, has suggested that each new Apple product doubles the company’s revenue. She shows the doubling from $150 in 2007, at the release of the iPhone to the 2010 figure of $295. She is projecting a similar pattern for the iPad which she says will leave Apple sales at $630 for 2013. The analysis is the latest in a string of reports that incorporate the rumored Apple television into their projections.

As of yet there has been nothing like a confirmation of the product but the hopeful reaction from the company’s shareholders and lovers of the company’s products has lead many to believe the release of such a product could be a great boon to the company’s performance.

The figures are based on US households that have at least $10,000 in disposable income. The projections suggest that with the introduction of an Apple television, or iTV, households could end up spending $888 on apple products in 2015.

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Cocktail mix for ladies tops fastest growing spirit brand in the US

Cocktail mix for ladies tops fastest growing spirit brand in the US














Wednesday, May 02, 2012 10:26 PM GMT

(Relaxnews) – Despite attracting a bevy of controversy over its health claims last year, celebrity brand Skinnygirl Cocktails recorded the biggest gain in the spirits industry in 2011, according to a new market report.

Analysts at Technomic say that among the top 250 spirits brands by volume, Skinnygirl Cocktails, created by US reality TV star Bethenny Frankel of the Real Housewives of New York City fame, saw a 388 percent increase in volume share last year, breaking the 500,000-case mark.

The brand is marketed for women as a low-calorie cocktail and mixer alternative.

Last year, organic and health food retailer Whole Foods yanked the bottles off their shelves after it was discovered that the product contained a food preservative and carcinogen, sodium benzoate, despite claiming that it was “all-natural” and “preservative-free.”


Meanwhile, here are the other leading spirits brands by volume share in 2011:

Diageo: 22.5%

  • Brands: Johnny Walker, Crown Royal, J & B, Bushmills, Smirnoff, Baileys, Tanqueray, Guinness

Beam Inc. 9.8%

  • Brands: Jim Beam, Courvoisier, Sauza Tequila, Skinnygirl Cocktails, Canadian Club whiskey

Bacardi USA: 8.9%

  • Brands: Bombay Sapphire, Grey Goose, Dewar’s, Disaronno

Sazerac: 8.2%

  • Brands: Buffalo Trace Distillery, Van Winkle, Bowman’s, Taaka

Pernod Ricard USA: 7.4 %

  • Brands: Jameson, Malibu, Beefeater, Chivas Regal, The Glenlivet, Absolut


Fastest Growing Spirits Brands

1.    Skinnygirl Cocktails, by Beam Inc.,

2.    Familia Camarena Tequila, by Alto Spirits/ E & J Gallo Winery

3.    Malibu Prepared Cocktails, by Pernod Ricard USA

4.    Fireball Cinnamon Whisky, by Sazerac

5.    Rokk Vodka, by Diageo